Today, traditional brick and mortar retailers are struggling to survive in a market where e-commerce businesses are thriving. Traditional retailers lack a solution that can engage, retain and ensure the safety of their customers.
Hence, the retail industry is undergoing a revolution driven by customer expectations of convenience, personalization and safety throughout digital and physical properties. At the same time, gathering, combining and managing shopper data across all these touchpoints is complicated.
Avnet’s Smart Retail solution helps businesses analyze their corporate strategy and develop a full-fledged plan to attract customers to their store, connect them with products and increase overall profitability.
Attracting/retaining customers
Reaching your target audience
Understanding customer preferences
Analyzing purchase history
Customer feedback
Strategic marketing plan
Our Smart Retail Solutions are built to provide you a better understanding of customers through easy and convenient in-store experiences. This also generates greater customer loyalty and better business outcomes.
Comprehensive analysis gives you purposeful insights into your campaigns. Help your management with effective decision-making and gain comprehensive and purposeful insights for in-depth analysis of your campaigns.
With Smart Retail you can create customer groups based on their behaviors, interests, context and location so that you can deliver the right message to the right person.
Deliver customized and interactive media content directly to your customers’ devices with Smart Retail. Arouse your customers’ curiosity and drive sales with promotional vouchers, announcements and automate your marketing with personalized scheduled campaigns.
Two-way conversation is a core of any business and thus Smart Retail works with you to find the easiest ways to listen to your customers no matter where they are. With Smart Retail you can establish a customer dialog, involve them in your campaigns and enable them to engage in dialogs.
Create Virtual Zones (geofences) to target your customers at street level or near competitor locations. For best results, combine these with Groups.
The new face of shopping
Maximize your branding potential
Engage and delight your visitors