Softweb Smart Retail to enrich customer experience

Present market scenario

Today, the retailers are struggling to provide a superior customer experience in order to survive in a market where ecommerce businesses are thriving. Retailers are currently lacking the solution that can engage and retain their customers. In absence of any proven strategy, the quality of service has deteriorated. Softweb Smart Retail can help businesses to analyze their business scenarios and develop a full-fledged plan to attract customers to their store, connect them with the products, and thus increase the overall profit.

Key Challenges

  • Attracting/retaining customers
    Attracting/retaining customers
  • Reaching the target audience
    Reaching the target audience
  • Knowing customer preferences
    Knowing customer preferences
  • Analyzing purchase history
    Analyzing purchase history
  • Gaining customer feedback
    Gaining customer feedback
  • Strategizing marketing plan
    Strategizing marketing plan

Let’s see how it works

  • Attending
  • Geofencing
  • Entering
  • Connecting
  • Purchasing
  • Leaving
The IoT-based contextual marketing solution will identify whenever any of the existing customers will be in the vicinity of the store outlet.
Once the customer is in the geofence area, he/she will receive a notification that can either inform the customer about current promotional offers or about the trending products of the store.
After the geofence campaign message, if the customer enters the store, he/she will receive a welcome message.
Our Smart Retail solution can also identify which products are picked by the customers and can send a detailed description of the product to customers’ smartphone.
Customers can purchase the product by making payment directly from their smartphone.
When customer reaches the exit point, the IoT-enable retail solution can thank the customer on the store’s behalf.
On Demand Webinar

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  • Groups
  • Campaigns
  • Conversations
  • V-Zone
  • Indoor navigation
  • Insights

With Smart Retail you can create customer groups based on their behaviors, interests, context, and location so that you can deliver the right message to the right person.


Deliver customized and interactive media content directly to your customers’ devices with Smart Retail. Arouse your customers’ curiosity and drive sales with promotional vouchers, announcements and automate your marketing with personalized scheduled campaigns.


Two-way conversation is a core of any business and thus Smart Retail works with you to find the easiest ways to listen to your customers no matter where they are. With Smart Retail you can establish a customer dialog, involve them in your campaigns and enable them to engage in dialogs.


Create Virtual Zones (geofences) to target your customers at street level or near competitor locations. For best results, combine these with Groups.


Indoor navigation helps customers to find the precise location of the product that they want or the place they want to visit inside a building. Our Smart Retail solution provides highly accurate maps of customer locations within the establishment using Bluetooth beacons and smart sensors.

Indoor navigation

Comprehensive analysis gives you purposeful insights into your campaigns. Help your management with effective decision making and gain comprehensive and purposeful insights for in-depth analysis of your campaigns.


Our Smart Retail solution can be used by


The new face of shopping


Maximize your branding potential


Engage and delight your visitors

Benefits of IoT-powered retail solution

  • Smoother inventory
  • Personalization and
  • Smart shelf
  • Analyze customers
    shopping behaviors
  • Reduce fraud and
  • Deliver just-in-time
    coupons and promotions


Only the best work with us because we are the best at what we do.

Team up, with IoTConnect

Not sure how to get started with IoT?

IoTConnect is the result of our continued dedication to help companies take advantage of the IoT revolution. Our experts can walk you through the demo to help you realize how IoT can bring in value to your business and generate new revenue opportunities.